The Strategy Institute, formed to enrich BCG's thinking, looks to various academic fields, collects insights into the nature of strategy, and applies those insights to strategy in business and society. It is an integral component of the approach for which BCG has been known since its founding in 1963: thinking about strategy in innovative ways to generate competitive advantage for clients.
The Strategy Institute is available to BCG clients who want to focus on the nature of strategy, strategic thinking, and learning.
The Strategy Institute collaborates with the world's leading academic institutions, scientists, and scholars to help business people explore new sources of competitive advantage through new ideas.
We investigate the—"modalities of strategic thought"—how one thinks about strategy, rather than what strategy is. Through the development of new ideas and questions and by looking through different lenses that enable business people to generate insights from different perspectives, we aim to open the field of strategy.
These different lenses—a list that we continuously expand—enable the strategist to take a fresh look at today's business reality. To transfer insights from nonbusiness fields such as sociology, biology, and history to the realm of corporate strategy, the Strategy Institute collaborates with leading scholars and academics worldwide and publishes the findings of these partnerships.
