Welcome! The Interactive Case is designed to illustrate how we think our way through the challenges our clients present to us. Although this is not a real client assignment, it closely approximates how BCG approaches strategy consulting.
As in a case interview, you will be asked to develop a recommendation for the client by analyzing the relevant facts and demonstrating your ability to formulate a supportable conclusion.
Although there is no single correct answer, there are a limited number of sound, defensible conclusions. At the end of exercise, you'll receive feedback that illustrates the kind of thinking BCG interviewers will be looking for. It should take a little less than an hour to work your way through the assignment.
You have been assigned to work on a product-offering strategy case for Trevor's Toys, Inc. Your team has been asked to deliver a recommendation quickly: you have only 12 weeks (or 60 working days) to complete the project. You must use your time wisely if you're to deliver maximum value for Trevor's Toys.
Company Background
Trevor's Toys is a regional toy retailer focused on the high-tech toy market in the United States. It generated $600 million in revenue last year from 30 stores located primarily in urban areas throughout the Northeast and the Midwest. Management has considered expanding its product offering to include low-tech toys a number of times, but has never been convinced that it was making a fully informed decision. Revenue growth for the company has historically been strong, although it has slowed in the last few years.
The Issue
Trevor's Toys' competitors include traditional toy stores and online Web sites that sell both high-tech and low-tech toys, some of which are quite large and utilize both sales channels. Management is concerned that the continued growth of the large traditional stores and online toys sites will erode its customer base over time unless Trevor's offers a full selection of toys.
Your task is to analyze the decision facing management at Trevor's Toys. Your first step is to frame your analysis, decide which aspects of it are most important, and then ask questions about the most relevant topics. Afterward, you'll develop a recommendation and a rationale to support it.
To begin your investigation, click on a major topic area. Within each topic, you will find a number of questions that you can ask to learn more about the subject.
