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BCG in the News

961 Results

    Forbes

    Status Through Luxury for Wealthy Millennial Consumers

    Commenting in Forbes, BCG’s Pierre Dupreelle challenges the popular belief that wealthy millennial consumers prioritize experiences versus spending on luxury goods. According to a survey from BCG and Worth Media Group of nearly 2,600 US millennial consumers, 54% like to showcase their wealth and accomplishments through luxury purchases. “I was surprised by the scale and importance of status to the Millennials and it’s more important to them than across the other generations,” Dupreelle shares.

    Financial Times

    A New Approach to Assessing Macroeconomic Risk

    The Financial Times highlights a new book from BCG’s Philipp Carlsson-Szlezak and Paul Swartz which outlines a new approach to understanding the global economy in uncertain times. The book, titled Shocks, Crises and False Alarms, notes that current cause-and-effect models inaccurately represent the dynamic nature of macroeconomic relationships. According to the Financial Times, the book “offers an invaluable framework to better understand growth, the financial sector and the key trends shaping the global economy.”

    The Edge Singapore

    Charging Ahead: Climate Adaptation and Resilience

    In an interview with The Edge Singapore, BCG’s Varad Pande urges the private sector to increase investments in climate adaptation and resilience. “The benefit-cost ratio of such investments is in the range of two to 15 times,” says Pande. With $300 billion in economic losses from natural and climate-related disasters globally in 2023, he believes that public-private-philanthropic partnerships are essential to unlocking urgently needed climate financing.

    Forbes

    Revolutionizing Consulting: The AI Pathway

    In Forbes, BCG’s Vlad Lukic, Paul Michelman, and Bill Moore discuss how the firm is leveraging AI to transform internal operations and consulting services. “It’s really helping us move to a different level of speed,” Lukic says, highlighting the increase in productivity. Through AI tools such as enterprise GPT and Gene, BCG’s proprietary conversational AI and cohost of BCG’s “Imagine This” podcast, the firm is fostering innovation and preparing its workforce for the future.

    Forbes

    How to Write an Email Subject Line That Prompts Clear Actions

    In her column for Forbes, BCG’s Julia Dhar discusses how frustrated people are with the delay in email response times as the volume of messages continues to grow—and how effective communication plays a key role in triggering an email response. Dhar highlights a BCG study that shows how different subject lines can affect email open rates. “Competition for attention amid this online deluge is intense,” she says. “If you want yours read, focus on the subject line and make it personal.”

    Expansion

    Mercadona, Carrefour y Lidl aumentan su liderazgo en plena batalla de precios

    En el último año, los tres líderes del sector por cuota de mercado han aumentado su peso. Expertos como Adriana de José, socia de distribución y consumo de Boston Consulting Group, apuntan a las aperturas y a la preferencia por la marca blanca. Además, la socia destaca entre los motivos que explican la ganancia de clientes "algunos players están empezando a usar los datos que tienen los clientes para moverse a la personalización, para crear ofertas más relevantes para ellos".

    Forbes

    Taylor Swift: What Brands Can Learn from a Tortured Poet’s Magic

    In her Forbes column, BCG’s Julia Dhar examines what brands can learn from Taylor Swift’s marketing and revenue management playbook. She outlines three key takeaways for mapping out a go-to-market strategy for new products: treat partnerships as core assets to boost media attention, leverage both traditional and nontraditional sales methods to create demand, and give customers more than they expect to expand the power of each product launch.

    City A.M.

    Fintechs Set for a Spike in IPO Activity Following a Bumpy 2023

    In City A.M., BCG’s Kunal Jhanji explains that the UK’s fintech sector is primed for a “substantial uptick” in IPO activity this year as investor sentiment around UK startups rebounds. According to a new report from BCG and QED Investors, the global fintech sector is expected to grow to $1.5 trillion in revenue by 2030, up from $320 billion today. The report reveals that investors are now embracing sustainable, profitable growth for fintechs over a “growth at all costs” mentality.

    The Economic Times

    AI at Work: Friend and Foe

    In The Economic Times, BCG’s Sylvain Duranton and Jeff Walters reveal that employees’ confidence in AI and GenAI is growing, but many regular users also fear its impact on their future job security. According to BCG’s 2024 AI at Work survey, cautious optimism about AI and GenAI endures, with 42% of global respondents reporting confidence about the technologies’ impact on their work. However, anxiety about the technologies is also on the rise compared to last year’s survey. “Our survey exposes the double-edged nature of GenAI,” Duranton says.

    Business Insider

    How CMOs Can Prove Marketing’s Impact

    At the Cannes Lions International Festival of Creativity, BCG’s global CMO, Jessica Apotheker, speaks to Business Insider about how CMOs can ensure that marketing initiatives are front of mind for business stakeholders. She outlines three ways to demonstrate marketing’s impact: lead with data and insights, use consistent measures and KPIs to show impact, and think thoughtfully about the top talent who will interact directly with the business.

    Financial Times

    $10 Trillion of Insurance Needed to Cover Net Zero Transition

    In the Financial Times, BCG’s Raphael Troitzsch outlines how the insurance sector can derisk—and therefore accelerate—a just, resilient climate transition. According to a new report from BCG and Howden, a global insurance intermediary group, at least $10 trillion of additional insurance coverage will be needed for the energy, road transport, and building sectors by 2030. This is a wake-up call about the essential role of insurance in the net zero transition.

    Fortune

    CEOs Wake Up from Their “Geopolitical Nap”

    In Fortune, BCG’s Nikolaus Lang says that between regional conflicts and the resurgence of trade wars, business leaders around the world are placing geopolitics at the top of their agendas. Lang, who is the chair of BCG’s newly launched Center for Geopolitics, explains that many of today’s C-suite executives have always operated in an environment where geopolitics did not play an outsized role. “But in the past five years, [they] experienced a series of exogenous shocks they were simply not prepared for,” he says. “It puts a lot of pressure on leaders.”

    Forbes

    To Meet or Not to Meet: That Is The Question

    In her Forbes column, BCG’s Julia Dhar provides tips on how to evaluate when workplace meetings are worth the time and when they’re not. When a meeting is necessary, Dhar gives advice for leading a productive one, such as defining a clear purpose, providing pre-reads and clearly defined roles for the meeting in advance, and keeping the discussion on target once things are underway. “The truth is: with advanced planning, meetings can be useful tools,” she writes. “It’s up to you to use them properly.”