BCG and Salesforce collaborate to help organizations create more value from their customer relationship management (CRM) investments. Whether companies need a CRM jump-start, a go-to-market transformation, a program reboot, or high-value use-case activation (such as next best action, personalization, or GenAI at scale), our partnership enables clients to consistently achieve 50% faster time to deployment and a more than 20% increase in productivity across sales and service.
Our combined expertise offers deep functional experience applied to core platform capabilities, industry-specific clouds, and cutting-edge BCG IP integrated seamlessly into the platform. As leaders in AI in our respective categories, BCG and Salesforce are uniquely positioned to unlock the promise of generative AI, enabling organizations to pilot and scale innovative use cases that push the boundaries of what’s possible.
