BCG at Dreamforce 2024

Technological innovation, particularly breakthroughs in AI and GenAI, is revolutionizing marketing, sales, and customer service. Organizations need to transform or risk being left behind. This year, BCG is proud to be an Innovator Sponsor and Exclusive Partner of the CIO+ Experience at Dreamforce 2024, which will take place in San Francisco from September 17-19.

AI and GenAI technologies are playing an increasingly essential role in next-generation marketing, sales, and service. These technologies are transforming the entire marketing and sales landscape, from automating everyday tasks to unlocking seller effectiveness to reinventing business operations.

Through our partnership with Salesforce, BCG’s Salesforce Value Accelerator is uniquely positioned to help companies reap the benefits that come from incorporating groundbreaking AI and data-driven experiences into customer relationship management (CRM) solutions. As an Innovator Sponsor, we will share insights on what’s next for marketing, sales, and customer service innovation, offer guidance for turning AI magic into business impact, and help organizations envision a path to successful digital transformation in the age of AI.

Our Programming at Dreamforce

Join us to discuss the future of marketing, sales, and service in the age of AI. Explore our program and reserve your spot at the BCG Lounge at the Museum of Modern Art (SFMOMA).

Unlocking Growth: Personalization and Loyalty in the AI Era

September 17, 2024, 4:00-5:00 PM PT
Featuring: BCG's Mark Abraham

In the age of AI, personalization and loyalty are among the most powerful levers for growth. True personalization will transform not only the customer journey but marketing as we know it. Join us, alongside industry leaders, for an in-depth exploration of the latest trends and strategies. Gain valuable insights on how to harness the full power of personalization to drive growth and customer engagement.

Unlocking Potential: Adopting GenAI in Learning & Development Strategies

September 18, 2024 4:00-5:00 PM PT
Featuring: BCG's Julie Bedard; Matthew Kropp; Deborah Lovich

Experience the cutting-edge impact of GenAI on various industries with BCG’s Matt Kropp, Debbie Lovich, and Julie Bedard. Engage in an in-depth exploration of pivotal GenAI topics and actionable strategies to redefine the workforce. This immersive session includes a lively panel discussion and an open forum, inviting you to contribute your questions, ideas, and viewpoints.

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Bringing Our Expertise to Dreamforce

Marketing and Sales: Companies that win don’t just talk about customer experience—they sell and market in a way that engages and inspires customers. Our marketing and sales consultants help companies develop the right mix of human and technical capabilities that foster speed, precision, and growth.

Business Transformation: Successful business transformations are marked by three critical outcomes: sustainable value creation, step changes in capabilities, and sustained culture shift. BCG’s Salesforce transformation consultants accelerate performance and drive value creation, using a proven methodology tailored for business transformation.

AI: Fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. To advance sales and marketing maturity with AI, brands must understand best practices for deploying, integrating, and scaling AI solutions.

Digital, Tech, and Data: Our work with clients across the spectrum of digital, tech, and data helps businesses build for the future—not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.

Learn more about Salesforce Value Accelerator

BCG’s Partnership with Salesforce

BCG’s partnership with Salesforce accelerates clients’ time to value, reimagines CRM, and innovates the future of marketing, sales, pricing, and customer service.

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Our Products and Solutions

Alongside an extensive toolkit built upon our deep functional and industry-specific expertise, we integrate BCG X artificial intelligence solutions into Salesforce to accelerate value from CRM and go-to-market transformations and high-value use-case activations.

Deep Customer Engagement AI by BCG X

By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.

Fabriq by BCG

Fast-track your customized marketing efforts with Fabriq by BCG's personalization engine. Read more to find out how to unleash the power of data driven marketing.

Explore more products and solutions

More than 25 BCGers will be on the ground at Dreamforce 2024. Connect with our experts ahead of the event.

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Unlocking Trapped Value with BCG's Salesforce Value Accelerator

See how BCG’s Salesforce Value Accelerator helps companies quickly maximize the value of their Salesforce CRM investment.

EXECUTIVE PERSPECTIVES

The Future of sales with AI

As market conditions and the economics of B2B sales rapidly change, the combined power of predictive and generative AI is enabling augmented, assisted, and autonomous selling. Organizations need to mobilize a portfolio and transformational mindset to successfully deploy AI and drive outcomes at scale.

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BCG at Dreamforce