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Adam Goldberg is a member of the Consumer practice at Boston Consulting Group and helps lead the firm’s work in the Travel & Tourism, focusing on serving hotel, cruise, theme park, casino, and sports business clients.

His client engagements have covered brand and portfolio growth strategy for a global hotel company; a workforce management program for a global operator of hotels, casinos, and sports stadiums; revenue management improvement for a theme park operator; M&A diligence and marine operations improvement for an international cruise line; and customer insights and growth strategy for a Vietnamese hotelier. Adam’s work in the Consumer practice has also covered retail and consumer durables clients, leading cases focused on growth strategy.

Prior to joining BCG, Adam worked in brand strategy for Starwood Hotels. He also worked for Deloitte Consulting, advising clients in the hospitality, retail banking, and automotive industries.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg School of Management, Northwestern University
  • BBA, high distinction, Ross School of Business, University of Michigan (with course work at Tsinghua University in Beijing)

Publications and Videos

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Can Rising Borrowing Costs Create Unexpected Opportunity for Hotels?

Uncertainty, inflationary fears, and elevated interest rates have a chilling effect on investment. But strong demand for rooms makes hotels one of the few sectors that enjoy pricing flexibility in a broader economic downturn.
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Overcoming the Talent Shortage in the US Hotel Industry

Our survey shows that leaders have an opportunity to solve the industry’s labor challenges by accommodating changing worker priorities.
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Breaking Ground on a New Era in Lodging

As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.