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Amanda Luther joined Boston Consulting Group in 2007. She is a core member of the Consumer, Tech and Digital Advantage, and Marketing, Sales & Pricing practices and a co-founder of BCG’s Austin office, where she leads the recruiting and people development efforts. She co-leads Digital Transformation globally and is a member of the Tech and Digital Advantage leadership team.

Amanda is an expert on digital, data, and advanced analytics topics, serving clients in industries including retail, restaurants, CPG, travel and tourism, and the public sector. Her client work typically involves both digital and data strategy, as well as end-to-end implementations, managing teams of product managers, data scientists, and software engineers to deliver transformative digital and analytics products.

Amanda has worked with clients on end-to-end digital transformations, AI at scale implementations, data-driven personalized marketing strategy, ecommerce strategy and build, loyalty programs, design and implementation, and data-driven store labor model rollouts.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Arjay Miller Scholar, Stanford University Graduate School of Business 
  • BA and BS, Phi Beta Kappa, economics and computer science, Stanford University 

HONORS AND AWARDS

  • Terman Award Winner  
  • Siebel Scholar  

Publications and Videos

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Where’s the Value in AI?

Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.
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What GenAI’s Top Performers Do Differently

Generative AI has vast potential, yet only about 10% of companies apply it at scale. We explain how those leaders succeed—and how other companies can catch up.

The Future-Built Agenda

What do future winners have in common? An innovation-driven culture, a clear people advantage, and purpose-driven leaders. Romain De Laubier and Amanda Luther discuss the trilemma of challenges that stand between operating in the present and thriving in the world to come.

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Competing in the Digital Era with the Flywheel Operating Model

Here’s what it takes for businesses to achieve innovation at speed and scale.
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The New Blueprint for Corporate Performance

The rules for boosting performance and competitive advantage are changing. CEOs urgently need a pragmatic playbook for building the capabilities to win in the future.
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Are Digital Natives Losing Sight of the Digital Basics?

Many of the original architects of digital disruption are slowing down, squeezed between a new class of digital incumbents that are gaining traction and a younger crop of speedy digital innovators. To get back on track, they need a renewed focus on the factors that drove their initial success.
The $100 Billion Digital Lifeline for Restaurants

The $100 Billion Digital Lifeline for Restaurants

The pandemic has accelerated consumer shifts in six months that otherwise would have taken five years. Many of the changes will stick.
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Feeding the Algorithm

Data and analytics are a big opportunity for restaurant brands that move fast and a threat to those that delay.
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The New Digital Reality for Restaurants

Restaurant brands that are developing a digital game plan—and putting the necessary investment behind it—are opening a big lead over the competition.