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Amit Mittal is a core member of Boston Consulting Group’s Industrial Goods and Global Advantage practices. He helps lead the firm’s work in go-to-market strategy, especially in emerging markets. He currently leads the development and deployment of BCG's proprietary digital GTM (go-to-market) tools, and helps clients think through the future of go-to-market. 

Amit works primarily with clients in industrial goods and financial services, and in the IT/ITeS space on topics including go-to-market, operations improvement, strategy development, digital transformation, channel simplification, and sales acceleration. His engagements have included working with auto industry, capital goods and consumer, and construction companies.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Indian Institute of Management, Ahmedabad
  • BTech, electrical engineering, Indian Institute of Technology, Delhi

Publications and Videos

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Reimagining Go-to-Market Strategies After the Pandemic

Emerging-market companies that sell through retailers must respond to evolving customer needs, navigate a new landscape, and lower their costs.