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Andrej Levin leads Boston Consulting Group’s work in big data and analytics in automotive. He joined the firm in 2011, and in 2015-2016 worked as an Ambassador in the Atlanta office.

Andrej is a core member of the Industrial Goods and Automotive practices. He works with global OEMs and OESs to define and execute sales, growth, and sourcing strategies, and build new mobility offerings.

Prior to joining BCG, Andrej was an assistant professor at the University of Siegen, and also worked at several international law offices in Germany and the US.

AREAS OF EXPERTISE

EDUCATION

  • PhD/Dr jur, Universitat Siegen
  • Masters in Economics and Law, Universitat Siegen

Publications and Videos

A Passion for Data and Cars: The Story of Auto AI's Creation and Impact

In the automotive industry, it is notoriously tricky to set sales prices, let alone make real-time adjustments. Auto AI by BCG X is an advanced analytics solution for automotive and trucking manufacturers, suppliers, and dealers that crunches ever-changing data points on a micro-market level; it then uses machine learning to simulate the impact of price changes on sales volumes. Auto AI can also inform strategies for inventory management and volume allocation. Watch BCG X’s Andrej Levin explain how his own childhood passions led to the creation of Auto AI and how the industry is already benefiting from our transformative offering.

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Capturing Real-World Value in Automotive AI

Beyond technical implementation, success hinges on design choices that promote adoption, thoughtful process reengineering, and an unwavering focus on savings targets.

Grappling with the Power of AI of GenAI

Andrej Levin discusses the next chapter of the AI revolution, imploring business leaders to challenge unsubstantiated fears and prioritize innovative transformation strategies.

The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.

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The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.

Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.

Using AI to Improve Customer Centricity in the Automotive Sector

BMW's Global Head of Brand and Product Management explains how his company leverages the power of AI, big data, and advanced analytics to gain a better understanding of what buyers want in order to deliver a consistent, differentiated customer experience.

The Future of Auto Sales

The auto industry has innovated the car—but how will generative AI disrupt the customer experience? At CES 2024, BCG's Andrej Levin moderated a conversation with industry experts on the impact of AI and direct-to-consumer models.

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Innovation Has Transformed the Car but Not Yet the Car Buying Experience

While automotive companies spend billions to radically change their vehicles’ look, feel, propulsion, and features, the car buying experience remains burdensome and dissatisfying to consumers.
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Car Selling Without Price Negotiations

The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?

Generative AI Revs Up the Auto Industry

Generative AI is a transformative force for the automotive industry, unlocking innovation in the development of text, pictures, and even code. BMW’s Maik Leuthold and BCG’s Andrej Levin discuss how early experiments in the sector will accelerate into implementation in 2024

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What 15 Million Car Trips Reveal About EV Adoption

Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.