Since joining Boston Consulting Group in 2002, Andy Veitch has focused on the consumer and retail industries. He leads BCG’s Consumer practice in the Middle East, drawing on expertise gained in a career working in 40 countries and six continents, in both developed and emerging markets.

Andy primarily supports consumer and retail clients on growth transformation topics including strategy; consumer engagement; marketing, sales, and pricing; store, ecommerce, and marketplace development; digital and data acceleration; mergers and acquisitions; and holistic transformation. In addition to the Consumer practice, Andy is a core member of the Marketing, Sales & Pricing practice, and BCG Transform. He has also led work with clients in private equity and other consumer-facing industries including banking, insurance, and media.

His work with clients has received awards from the marketing industry and retail industry, and he is recognized as a thought leader at BCG.

Andy was a BCG Ambassador in Santiago in 2008 and was seconded to Technoserve Tanzania in 2005.