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Anne-Marie Badache is a core member of Boston Consulting Group’s Industrial Goods and Climate & Sustainability practices. She is the global lead for green buildings for the firm and leads the building technology work in the Europe, the Middle East, South America, and Africa (EMESA) region. Anne-Marie works with clients in the building technology, construction, machinery and industrial automation, and real estate space, and specializes in strategic and go-to-market topics, including digital transformations, large-scale change programs, growth strategies, and go-to-market transformations.

Anne-Marie helps clients unlock growth through clear strategic direction-setting, implementation of new (green) business models, large-scale transformations, and redefinition of go-to-market setups including next-gen sales. It is Anne-Marie’s mission to help realize lasting impact for her clients while enabling them to continue doing so after the engagement is completed.

Anne-Marie established BCG’s Women@IG network in Germany, Austria, and Switzerland.

AREAS OF EXPERTISE

EDUCATION

  • Diploma (FH) in International Business, ESB Reutlingen
  • MBA (Finance), Chinese University of Hong Kong and London Business School

Publications and Videos

Launching an Inside Sales Hub at Siemens

Peter Barfuss, head of sales operation and sales transformation at Siemens Digital Industries, shares how the company worked with BCG to reimagine its inside sales operations and develop enhanced field sales capabilities.

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Empowering Homes with Flexible Energy

As demand for electricity surges and electric grids become less stable, residential energy flexibilization provides a solution.
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Seizing the Net Zero Opportunity for Buildings

Four stakeholders have a major role to play in decarbonizing the sector—but they need to act with urgency.