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Chris Goodchild joined Boston Consulting Group in August 2009. He is a core member of the Consumer and Marketing, Sales & Pricing practices at BCG, focusing on the food and beverage industry. Chris is head of the firm’s Philadelphia office and has served as the Philadelphia PTO Partner, W@BCG Node, and Recruiting Director.

Chris has worked with companies across the consumer spectrum including beverage alcohol, confectionary and snacking, convenience and food service, and food distribution and manufacturing, with a deep focus on consumer-led marketing and sales strategies.

Before joining the firm, Chris worked as a Senior Consultant at Next Level Strategic Marketing, assisting companies with positioning, brand portfolio strategy, and marketing launch activities.

AREAS OF EXPERTISE

EDUCATION

  • MBA, with distinction, Kellogg School of Management, Northwestern University
  • BA, Tufts University

Publications and Videos

A Human Approach to Closing the Digital Divide - rectangle NEW

A Human Approach to Closing the Digital Divide

Nearly 20% of Americans lack broadband access or a device to tap into the internet. Digital navigators—individuals trained to help people get online—can bridge the gap.
Boosting Broadband Adoption and Remote K–12 Education in Low-Income Households

Boosting Broadband Adoption and Remote K–12 Education in Low-Income Households

Internet service providers are partnering with states, municipalities, school districts, community nonprofits, and philanthropies to lead digital inclusion initiatives. This report identifies the solutions and best practices.