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How companies can renew their approach to capture customer insights and use them to create a long-term information advantage.

Christine Barton is a core member of the Marketing, Sales & Pricing and Consumer practices, as well as a member of the Corporate Development practice. She is also the North American advisor for BCG's Center for Customer Insight and has served as the global leader for the firm's Consumer Sentiment Survey and millennial research.

Christine is a BCG Fellow whose focus is on the future of consumer knowledge and insight. Recent work includes a study conducted in partnership with Yale SOM Center Customer and Insights and Cambiar to reveal the pace of change in customer insights as well as what is required to build a world-class insights organization. In conjunction with a series of articles on the topic, she also helped develop an online tool that allows organizations to assess the current state of their customer insight capabilities.

Christine’s client work has focused on the apparel, specialty retail, and private equity sectors. She joined BCG directly after finishing her degree at Yale Law School.

AREAS OF EXPERTISE

EDUCATION

  • JD, Yale Law School
  • MSt, Oxford University
  • BA, University of Texas, Austin

HONORS AND AWARDS

  • Board of Directors—Yale School of Management, Center for Customer Insights

Publications and Videos

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Deck the Halls Differently for 2024 Holiday Retail Success

Retailers, ready the sleigh for a fast ride! A late Thanksgiving leaves 5 fewer peak holiday shopping days; meanwhile, the election will divide consumer attention. Retailers and brands will need to think differently about the holiday season this year to win the consumer.
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The Rewards of CEO Reflection

As CEOs rush from event to event and decision to decision, deep thought and reflection are casualties of this high-pressure and high-stakes environment. But it is time well spent.
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The Six Types of Medical Aesthetics Consumers, and How to Serve Them All

The medical aesthetics industry is growing rapidly, but it is not homogenous. Companies need to understand the varying needs of key consumer personas.
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Good Vibrations: The CEO’s Practical Guide to Create and Amplify Energy

Energy is a two-way current that travels throughout an organization. Starting with the CEO, it reaches all the way to the frontline—and beyond.
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How Can US Brands Reach Gen Z?

New BCG research reveals a number of characteristics that US retailers and brands should know about their Gen-Z consumers.
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Holiday Retail Forecast: A Soft Landing and Early Spending

BCG's Holiday Spend Survey provides vital insights for retailers as they gear up for their most important season of the year - holiday shopping.
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Os Primeiros 1.000 Dias De CEOs Começam Pelos Primeiros 100

Se tudo é uma prioridade, nada é uma prioridade. Em que as empresas se concentram nos estágios iniciais críticos para garantir uma transformação bem-sucedida?
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A CEO’s First 1,000 Days Begins with the First 100

The initial 100 days are a time for boldness and clarity—a time when CEOs can express the purest form of their vision for the company.
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Medical Aesthetics Is Resilient, Growing, and Attracting Investors

Cosmetic procedures and products are more popular than ever, but the industry must take steps to capitalize on the momentum.
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Winning the Future of Retail with Real Estate

As the pandemic accelerates the US retail apocalypse, how should retailers reimagine their path to profitable growth?
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The Heart of CEO Effectiveness

Chiefs of staff and administrative assistants play an often-unheralded but critical role in harnessing their bosses' time and energy and amplifying their effectiveness.
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COVID-19 Consumer Sentiment Snapshot #7: Retracing the Old Normal

A look back at BCG’s November 2019 consumer sentiment survey in light of post-coronavirus-era behavior reveals areas of continuity as well as some unexpected contrasts.