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David Marín is head of Boston Consulting Group’s Technology, Media & Telecommunications practice and head of BCG X, BCG's tech build and design business unit, in Spanish-speaking South America.

Since joining BCG in 2007, David has worked extensively with telecom clients throughout Latin America, as well as in Europe, the Middle East, Africa, and Australia. His engagements have covered topics such as strategic planning, fixed-mobile convergence, B2B strategy, segmentation, and go-to-market strategy.

David also has deep experience in mergers and acquisitions, and he has led a number of successful post-merger integration efforts in the telecom sector. In addition, he has advised clients on entering large markets such as Europe and the US, and he has developed large-scale transformation programs and pricing strategies for several major telecom players.

Before joining BCG, David was a consultant at Oliver Wyman in Barcelona and Dubai.

AREAS OF EXPERTISE

EDUCATION

  • Master’s degree, telecommunication engineering, Polytechnic University of Catalonia

Publications and Videos

Unlocking the GenAI Opportunity in Latin America | Hero

Unlocking the Gen AI Opportunity in Latin America

Perspectivas das empresas tecnológicas da América Latina: GenAI pode reduzir custos de atendimento ao cliente em 70% e aumentar a eficiência na produção de conteúdos.
Unlocking the GenAI Opportunity in Latin America | Hero

Unlocking the GenAI Opportunity in Latin America

Perspectivas de las empresas tecnológicas de Latinoamérica: la implementación de GenAI puede reducir los costos de atención a clientes en un 70% y aumentar la eficiencia de la producción de contenidos.
the-cloud-market-in-latam.PNG

The Cloud Market in LatAm: Jumping on a High-Speed Train

Accelerated by the global race toward digitization, the LatAm cloud technology market has shown significant growth potential, with continued expansion across all segments as penetration of the solutions continues to be below that of developed markets.