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Diederik Vismans joined The Boston Consulting Group in 2005. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice areas.

Diederik focuses around advancing commercial functions and transforming GTM in today’s digital age. He has a major interest in helping clients leverage digital, data, and advanced analytics to stimulate revenue growth through digital marketing, personalization, targeted advertising, CRM and e-commerce.

During his years at BCG, Diederik has been in charge of several large transformations at multinational consumer goods companies. His recent projects include supporting a global retailer, a fast-moving consumer goods company, and an NGO in their digital and data driven marketing transformations.

Diederik serves on the leadership team of BCG’s global Digital Marketing Accelerator (DMA). The Accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds, built to help advertisers dramatically improve the efficiency and effectiveness of their digital marketing. Through DMA, Diederik has established a partnership with Facebook EMEA. He is also the firm’s Social Impact node in Amsterdam in which capacity he is responsible for orchestrating BCG’s social impact engagements.

AREAS OF EXPERTISE

EDUCATION

  • MSc, corporate finance, University of Amsterdam
  • IMD leadership course, applied sustainability for business executives

Publications and Videos

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Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
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Shining a Light on Customer Demand During the COVID-19 Crisis

How a Lighthouse capability can help companies navigate the uncertainty.
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The Digital Marketing Revolution Has Only Just Begun

Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
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When Social Responsibility Leads to Growth: The European Grocery Market

So-called A brands are losing out as highly profitable responsible-consumption products upset established market shares in the grocery industry.
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An Imperative for Consumer Companies to Go Green

Products that address environmental or social concerns have gone mainstream and now take the lion’s share of profitable growth in groceries.
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Resource Management as a Competitive Edge

BCG, in collaboration with INSEAD and the World Economic Forum, has identified seven principles of resource management that are crucial in creating competitive advantage.