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Airlines can improve profitability by striking the right balance across the factors affecting operational performance—on-time performance, crew productivity, customer satisfaction, and employee engagement—regardless of network strategy, region, or price point.

Dirk-Maarten Molenaar joined Boston Consulting Group in 2000. He is a dedicated member of BCG's travel and tourism sector; a member of the global leadership team for the firm's travel and tourism sector; and global topic leader for airline operations and airline organizations. Dirk-Maarten also serves as the office leader of the Amsterdam office.

Dirk-Maarten has supported airlines in these fields, as well as in strategy and transformations, across the globe and for all three major alliances. In addition, he has deep expertise in air cargo. While building our competence center in airline operations, Dirk-Maarten established BCG’s partnership with KLM Royal Dutch Airlines to jointly offer digital solutions to other airlines—an innovative new business model that was launched at the IATA conference in Sydney in June 2019.

He is responsible for recruiting at BCG Amsterdam and was previously a member of the Career Development Committee for the Amsterdam office.

Dirk-Maarten is married to his wife Olga, has three children, and a dog named Jet.

AREAS OF EXPERTISE

EDUCATION

  • LLM (law), University of Leiden
  • MBA, Beta Gamma Sigma, Dean’s List, Columbia University

Publications and Videos

How Europeans Expect to Travel—and How Transportation Providers Can Respond - rectangle

How Europeans Expect to Travel—and How Transportation Providers Can Respond

Airlines, rail operators, and car manufacturers must be ready for consumers’ changing travel preferences. Here’s what they should focus on in the years ahead.
Digital Innovation Will Take Air Freight Profits to New Heights - Rectangle

Digital Innovation Will Take Air Freight Revenues to New Heights

By linking to a digital distribution marketplace and upgrading their internal pricing systems, air freight carriers can fill their empty capacity and achieve optimal returns.
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Why Airlines’ Network Planning Must Be Bionic

To navigate demand volatility, airline network teams must be more flexible and increasingly bionic, using digital tools to make schedule modifications nearly up until the day of travel.
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With Business Travel Up in the Air, What’s Next for Airlines?

For airlines, the whiplash could continue.
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The Post-COVID-19 Flight Plan for Airlines

A data-driven, action-oriented, and digitally supported approach will help airlines emerge stronger from the pandemic crisis.
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How Digital Operations Put The World’s Oldest Airline In The Lead

KLM is using state-of-the-art technology to solve one of the industry’s thorniest dilemmas: dealing with operational tradeoffs.
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Inside Airlines’ Struggle to Balance Profitability and Performance

Airlines that master operational tradeoffs can improve efficiency while enhancing the passenger experience. The results will stand out to customers, employees, and investors alike.