Companies have a major opportunity to move from providing clean energy solutions that customers think they should buy to creating compelling products and services that customers will want to buy.
Education
- MBA, INSEAD
- MA, with honors, marketing management and finance, University of Moscow
Ekaterina Sycheva is a core member of Boston Consulting Group's Energy, Industrial Goods, and Tech & Digital Advantage practices. She has over 20 years of experience in management consulting, marketing, and people development. Ekaterina has expertise in commercial excellence, customer centricity, go-to-market, post-merger integration, and large-scale change. She leads the BCG Retail & Commercial Centre of Excellence in Energy in Europe, the Middle East, and South America (EMESA) with a focus on demand-led energy transition.
Prior to joining BCG, Ekaterina led the launch of the SmartMoney business magazine, a partner project of the Wall Street Journal and Financial Times. She was also a project leader in a strategic marketing unit of BBDO, global communications agency, and worked as a brand manager for Sanoma Media.