Skip to Main

Elfrun von Koeller joined The Boston Consulting Group in 2007 in Hamburg, Germany and transferred to New York in 2011. She is a core member of BCG's Consumer, Operations, and Corporate Development practices and an expert on supply chain strategy for consumer packaged good companies. Elfrun has been a leader in expanding BCG’s CPG operations portfolio

At BCG, Elfrun has worked with clients across many impulse-driven and center-store categories, such as cookies and crackers, hair care, chewing gum, salad dressing, frozen food, vitamins and supplements, and sports and active nutrition. Her casework with global food and beverage and other consumer goods companies, has covered topics such as innovation, corporate venture capital, transformation, complexity reduction, supply chain benchmarking and transformation, consumer research, growth, and go-to-market strategy including direct store delivery (DSD).

Elfrun was recognized as BCG’s 2017 Working Mother of the Year for 2017 by Working Mother magazine recognizing highly visible role models who are able to balance career goals and a strong commitment to family.

Prior to joining the firm, Elfrun volunteered at El Centro de la Nina Trabajadora (CENIT) in Quito, Ecuador.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Columbia Business School
  • MSc, economics, WHU Otto Beisheim School of Management

HONORS AND AWARDS

  • Working Mother of the Year, BCG, 2017, Working Mother magazine

Publications and Videos

" "

Where Are Private Equity Firms on Their Way to Net Zero?

Private equity-owned companies are taking steps to reduce their carbon emissions in both the long and short term. The key is establishing a decarbonization strategy and clear goals.
Alternative Protein Industry Can Learn from EV Companies_hero_rectangle.jpg

What the Alternative Protein Industry Can Learn from EV Companies

Governments and alternative protein players should follow three lessons that jump-started the growth of the electric vehicle industry.

" "

Climate Action Starts with Supply Chains

Supply chains generate 11.4 times more emissions than in-house operations, but only 39% of businesses engage suppliers on climate topics. Here’s how to engage them.
" "

Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
Taking Alternative Proteins Mainstream | rectangle

Taking Alternative Proteins Mainstream

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
Food for Thought: The Untapped Climate Opportunity in Alternative Proteins | rectangle

The Untapped Climate Opportunity in Alternative Proteins

Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.
For CPG Companies, Necessity Is the Mother of Reinvention - rectangle

For CPG Companies, Necessity Is the Mother of Reinvention

Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.
1638295578547.jpg

CPG Companies Can Triumph Over Today's Labor Shortage

The current labor shortage is forcing the consumer packaged goods (CPG) industry to implement short-term measures to attract and retain talent. Areas of focus include improving employee benefits, creating a flexible work-life balance, and increasing automation capabilities.
The Time Is Ripe for Food Tracing

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
The tops of glass bottles organized in a gradient from green to purple

A Circular Future for Glass

Achieving a 50% recycling rate in the US by the end of the decade is ambitious but possible. Here’s how we can accomplish it.
" "

The Zero-Based Factory

To enhance competitiveness, companies must take a clean-sheet approach to deciding what, where, and how to manufacture.
Close-up of a chicken sandwich and French fries on a plate

Food for Thought: The Protein Transformation

The shift to alternative proteins based on plants, microorganisms, and animal cells is just beginning to pick up speed. The market will hit $290 billion by 2035.