GenAI investment is expected to grow 30% in 2024, with ROI over the next three years likely three-times higher than companies making little such investment.
Education
- MBA, honors, Haas School of Business, University of California, Berkeley
- Master’s in Communications, magna cum laude, University of Bologna
Federico Fabbri leads Boston Consulting Group’s Technology, Media & Telecommunications practice for the US West system, and is a leading member of the Marketing, Sales & Pricing practice. He focuses on pricing and sales transformations for technology companies, and is an expert on go-to-market topics, including pricing strategy, discount management, sales force effectiveness, revenue operations, and tech ecosystem management. During his career at BCG, he has led multiple large-scale transformations.
In his recent client work, Federico has led an ecosystem orchestration project for a leading SaaS player, redesigned sales force incentives schemes and improved the quota-setting process for a tech vendor, developed the pricing architecture and discounting approach for a leading SaaS company, and designed an ML-based discount management system for a technology products manufacturer.
