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Finn Ruthenberg joined Boston Consulting Group in May 2022. He is a core member of the firm’s Consumer Goods and Marketing, Sales & Pricing practices. He previously worked at BCG from 2008 to 2016, before leaving to work at REWE Group for five years.

Finn has broad experience in the retail industry, including buying and category management, developing AA/AI-driven products and business models, and running overall digital transformations. He focuses on technology and data-driven change, and is committed to enabling clients to get the most out of advanced analytics and artificial intelligence in their day-to-day processes and decision making.

In addition, he works with clients to actively shape new business models in the retail and consumer space, especially by leveraging the power of digitization. Finn works with clients across Europe, Africa, and the Middle East.

AREAS OF EXPERTISE

EDUCATION

  • MSc, information sciences, University of Regensburg 
  • MSc, economics, University of Regensburg 

Publications and Videos

Retail Endgame | Hero

Retail Endgame: How First-Party Data Changes the Power Balance in Negotiations Between Retailers and CPGs

This report delves into how retailers, by leveraging first-party data collected from customer interactions, are revolutionizing their operations and gaining a competitive edge.
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First-Party Data Is Retail’s Next Growth Engine

Most retailers don’t collect first-party customer data in a structured way or leverage its full potential. Powering four levers can drive profit and revenue from this valuable asset.