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Guia Ricci joined Boston Consulting Group in February 2010. She is a core member of the Consumer Goods practice, with a focus on fashion and luxury.

Guia has developed her broad expertise working with high-end European and Italian department stores, luxury companies, apparel companies, and apparel retailers on topics including advanced analytics and data, digital and omnichannel, merchandising and collection structure, organizational redesign, new concept development and launch, and consumer understanding and segmentation.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Columbia Business School
  • MSc, industrial engineering, Politecnico di Milano
  • BSc, industrial engineering, Politecnico di Milano

Publications and Videos

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The Secondhand Opportunity in Hard Luxury

Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
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A New Era and a New Look for Luxury

Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.