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Joel Muñiz leads Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices in Mexico. He works with clients across Latin America on topics including growth strategies, operational efficiencies, and digital and data programs. His goal is to help his clients develop and deploy digitally enhanced solutions to maximize value and accelerate business growth, as well as build and transfer new capabilities.

Before coming to BCG, Joel worked at Procter & Gamble Mexico managing established businesses and new ventures. He left as Home Care category manager. Joel was also the president of the P&G Alumni Association in Mexico, and he currently sits on the board.

AREAS OF EXPERTISE

EDUCATION

  • MBA, The Wharton School, University of Pennsylvania
  • BS, economics, ITAM

Publications and Videos

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COMO A INDÚSTRIA DE CPG PODE PROTEGER SUAS REDES DE DISTRIBUIÇÃO NA AMÉRICA LATINA

Lojas de conveniência e bares e restaurantes da América Latina estão sob o risco de encerrar as atividades devido aos impactos da COVID-19, impondo um novo tipo de sofrimento à região. Este artigo traz três medidas que as empresas de bens de consumo podem adotar para ajudar o comércio tradicional.
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Protecting CPGs’ Distribution Networks in Latin America

Thousands of convenience stores, restaurants, and bars will fail during the pandemic. Multinational manufacturers have a chance to contain the damage.
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COVID-19 Threatens to Shutter Latin America’s Small Businesses

Restaurants and traditional-trade stores are an integral part of the region’s economies and will be among its hardest-hit businesses. A coordinated effort by the public and private sectors is needed to sustain them through the crisis and help them rebuild.
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Data-Driven Marketing: Latin America’s Road to Digital Maturity

Digital Marketing has become a trendy expression that, just as other concepts, has come to join the corporate jargon of quite a number of companies.