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Johanna Puetz joined Boston Consulting Group in 2011. She is a core member of BCG's Climate & Sustainability and Industrial Goods practice areas and leads BCG’s Climate & Sustainability business in Central Europe. Johanna works with industrial clients esp. in the automotive industry on sustainability strategies & transformation, net zero and circular economy. In addition to client work, she is Honorary Chairperson of the Berlin branch of JOBLINGE, a BCG-initiated NGO for labor market participation and integration.

AREAS OF EXPERTISE

EDUCATION

  • PhD, innovation economics and renewable energy, Wuppertal Climate Institute
  • Masters in Management (CEMS), London School of Economics, HEC Paris
  • BA, European studies, Maastricht University

Publications and Videos

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Striking Gold with EV Battery Recycling

As the auto industry continues the transformation to electric vehicles, embracing the EV battery recycling wave has become a strategic imperative.
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The Staggering Value of Forests—and How to Save Them

Global forests are worth as much as $150 trillion—nearly double the value of global stock markets. Six actions can stop their destruction and help limit climate change.
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Why Building Materials Producers Need a Fresh Take on Pricing

A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.