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Julián Herman was instrumental in founding, and now leads, Boston Consulting Group’s Platinion practice in Iberia, Brazil, and Spanish-speaking South America (ISA). At Platinion, the belief is that leading-edge organizations are bionic, adeptly merging human insight with technological prowess.

With over two decades in consulting, technology, and digitization, Julián has consistently collaborated with elite global firms, addressing their most crucial challenges and initiating groundbreaking digital ventures.

Within BCG X—BCG's dedicated tech build and design unit—Julián helms the local AI, software, and design lines of business, harnessing avant-garde technological insights, intricate design sensibilities, and entrepreneurial vigor to drive digital transformation and scale innovation in organizations.

Julián is an active member of the Latin American entrepreneurial ecosystem, serving as a startup/venture accelerator advisor, an Endeavor mentor (for the past 15 years), and an angel investor. He is currently teaching in the MBA and Master of Innovation programs at the Universidad Católica de Chile.

AREAS OF EXPERTISE

EDUCATION

  • MSc, management of technology (as a Sloan Fellow), Massachusetts Institute of Technology
  • MBA, Tuck School of Business, Dartmouth College
  • Business Engineering, Universidad De Chile

Publications and Videos

Unlocking the GenAI Opportunity in Latin America | Hero

Unlocking the Gen AI Opportunity in Latin America

Perspectivas das empresas tecnológicas da América Latina: GenAI pode reduzir custos de atendimento ao cliente em 70% e aumentar a eficiência na produção de conteúdos.
Unlocking the GenAI Opportunity in Latin America | Hero

Unlocking the GenAI Opportunity in Latin America

Perspectivas de las empresas tecnológicas de Latinoamérica: la implementación de GenAI puede reducir los costos de atención a clientes en un 70% y aumentar la eficiencia de la producción de contenidos.
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The Strategic Role of ERP Solutions in Growth and Innovation

Over the last ten years, the emergence of SaaS, vertical service providers, and open-source software have streamlined ERP adoption and made it more flexible and accessible to startups.

Fintech in LATAM: State of the Industry

Julián Herman, Managing Director and Partner, explains the factors that have driven the evolution of Fintech in the country in recent years.

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Accelerating Digital Transformation

How traditional companies can engage with start-ups to realise a new formula, one that embraces the power of human creativity.
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The Cloud Market in LatAm: Jumping on a High-Speed Train

Accelerated by the global race toward digitization, the LatAm cloud technology market has shown significant growth potential, with continued expansion across all segments as penetration of the solutions continues to be below that of developed markets.