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Julien Bert is a Managing Director & Partner at Boston Consulting Group. He is a core member of the Industrial Goods practice and a leader in BCG's work in the automotive and mobility industries.

He specializes in working with automotive OEMs, suppliers, and mobility service providers on a broad range of strategy, operations, organizational design, and sales and marketing topics. 

As a global expert in mobility services such as car-sharing and ride-hailing, Julien co-leads BCG’s Center for Mobility Innovation, a team of urban mobility experts and digital business-builders. This team advises mobility and automotive companies, public transportation operators, and cities around the globe on how to create innovative and state-of-the-art mobility solutions.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • Master's degree in Management, WHU Otto-Beisheim Graduate School of Management

Publications and Videos

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What 15 Million Car Trips Reveal About EV Adoption

Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.

IONITY’s Michael Hajesch on the Future of EV Charging

Michael Hajesch, managing director and CEO of EV charging network leader IONITY, shares the state of the EV charging industry and explores its future, with insights into infrastructure, consumer demand, environmental impacts, and more.

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Shifting to an Automotive Direct-Sales Model

The transition poses hurdles for automotive dealerships and original equipment manufacturers (OEMs). Preparing now is crucial for success.
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How to Profit in Tomorrow’s Automotive and Mobility Industry

As electric vehicles, on-demand mobility, and other changes rewrite the rules for success, industry players need to capitalize on market segments that will grow.
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What Electric Vehicle Owners Really Want from Charging Networks

While a majority of electric vehicle owners can charge at home and work, a robust public charging infrastructure is key to widespread EV adoption.
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The Future of Buses and Light Commercial Vehicles Is Electric

Electrification of commercial road transport is still nascent, but switching to the fast lane. We explore what this electric transformation might look like in the future, using Australia as an example.
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Shared, Autonomous, and Electric: An Update on the Reimagined Car

Urban mobility is the source of multiple pain points. We believe that ride-hailing fleets made up of autonomous, electric vehicles are the best solution.
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Winning the Battle in the EV Charging Ecosystem

The public charging infrastructure is beginning to take shape, and with it a wide range of market opportunities—but only for those companies that act now.
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How COVID-19 Will Shape Urban Mobility

Here’s what we learned from a survey of urban residents worldwide about their mobility choices during lockdown—and how their attitudes are likely to affect usage over the near and medium terms.
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What’s Ahead for Car Sharing?

Car sharing is disrupting the automotive market. While not a game changer, it will reduce new-vehicle sales by about 1% by 2021.