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With the right understanding of consumer demand, companies can create ever-elusive growth. BCG's Julien Dangles explains BCG's two-step process to building Demand Centric Growth™.

Julien Dangles is a core member of The Boston Consulting Group’s Consumer, Marketing, Sales & Pricing, and Strategy practices.

Since joining BCG in 2003, Julien has worked with numerous multinational consumer goods companies and retailers on issues related to growth strategy, portfolio and brand strategies, operational efficiency, and large-scale change programs. He has particularly deep experience leading programs on Demand Centric Growth™, procurement optimization, and large-scale organizational transformations.

Julien’s experience has covered a wide range of sectors and topics, and his client engagements have included leading postmerger integration efforts, conducting market segmentation and plan repricing for a leading mobile operator, and building a global sourcing organization for an automotive company.

Prior to joining BCG, Julien launched a specialty e-commerce business.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Northwestern University Kellogg School of Management
  • MS, applied mathematics, Harvard University
  • Bachelor’s degree, Ecole Centrale Paris

Publications and Videos

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French Consumers Tighten Budgets, but See Better Times Ahead

People are concerned about politics and the state of the economy, and higher prices tied to lingering inflation affected shopping.
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European Consumers Are Optimistic But Still Not Spending

Our mid-2024 survey found that shoppers feel better about their personal circumstances than national issues, but the combination of higher prices and stagnating wages stifled spending.
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COVID-19 Consumer Sentiment Snapshot #6: Hitting the Straightaway

As the pace of infection slows and countries begin making plans to reopen their economies, consumers are adjusting to a new, interim normal.
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To Boost Impact, Tailor Touchpoints to Customer Needs

BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
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Identifying the Sources of Demand to Fuel Growth

An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.