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Jungkiu Choi is a member of the Financial Institutions practice at Boston Consulting Group, specializing in strategy, transformation, business development/M&A/PMI, sales force productivity, and operations improvements. He leads marketing for the firm in Southeast Asia. Recently, Jungkiu has been focusing on digital banking/challenger bank build, coalition loyalty, bank tech/digital transformation, corporate governance/conglomerate strategy, and executive coaching/development.

He has built a number of digital banking channels and digital challenger banks as well as coalition loyalty programs in Korea, Indonesia, Vietnam, Singapore, and Southeast Asia; and has led numerous bank tech/digital transformations, and built conglomerate digital ecosystems across Greater China and Southeast Asia.

Prior to joining BCG, Jungkiu worked as Director of Corporate Strategy and Management Development at NURI Management; Head of Financial Institutions Practice Asia Pacific at Kearney; and Group Head of Strategy/Business Development/Reengineering at Standard Chartered Bank.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Haas School of Business, University of California at Berkeley
  • BA, international economics, Seoul National University

Publications and Videos

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守正创新、行稳致远——消费金融“智胜”之道

BCG提出“DOUBLE”增长引擎，通过五大支柱助力三大核心客群经营，驱动金融从业机构“智胜”消金市场。
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Global Fintech 2023: Reimagining the Future of Finance

In just two short decades, fintech has exploded onto the financial scene--with more dynamic growth to come.
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Taking Digital Banking Beyond Customer Journeys

Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.
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Winning the Digital Banking Battle in Asia-Pacific

Despite rapid growth, the route to profitability remains challenging for operators.
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Emerging Challengers and Incumbent Operators Battle for Asia Pacific’s Digital Banking Opportunity

The digital banking space in APAC continues to witness growing interest and is home to 20% of the global digital challenger banks. There are five key markets in Southeast Asia, alongside India, which offer potentially fertile ground for growth, framed by positive market moves and encouraging demographics.
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A Data Driven Approach to Improve Customer Engagement

Engaging modern customers by effectively utilizing data is a key challenge for marketing and digital leaders today. Organizations can address this by building maturity on Data Led Customer Engagement. BCG, in collaboration with Capillary Technologies, has created a comprehensive Stop Hold Purchase (SHoP) framework and maturity assessment toolkit that was administered to over 100 consumer facing companies. This report highlights the key learnings from the exercise and can be leveraged for building advanced customer engagement capabilities at organizations.
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The Rise of Digital Banking in Southeast Asia

Southeast Asia presents a remarkable opportunity for digital banking over the coming years. Yet despite this landscape of opportunity, profitability remains a major challenge for digital banks.

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Digital Challenger Banks: A Desire, A Dream, A Vision

There are three defining characteristics of the Singapore FinTech ecosystem. In this report, Pauline Wray collaborates with SFA to produce a "Digital Challenger Banks“ reference guide, to help navigate the exciting and dynamic Digital Challenger Banks landscape in Singapore and the region.