BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.
Education
- MBA, University of Pennsylvania Wharton School of Business
- BA, magna cum laude, Vanderbilt University
Katie Sinyard is a core member Boston Consulting Group's Marketing, Sales, & Pricing; Consumer; and Travel, Cities, & Infrastructure practices. She joined BCG in Atlanta in 2011 and spent time in the Dubai office from 2013 to 2014 and has been in Nashville since 2024.
Katie's focus is on marketing (strategy, planning, activation, measurement) and ecommerce. Since joining BCG, she has gained experience working on revenue generation and growth topics for travel and leisure, food and beverage, beauty, fashion, and automotive clients.
