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Khaled Tawfik leads the retail work for Boston Consulting Group's Consumer practice for Europe, the Middle East, South America, and Africa (EMESA), as well as leading the retail marketplaces work globally.

Since joining BCG in 2008, Khaled has mainly worked with retail clients in food and non-food segments. Most of his client engagements have focused on multi-year transformations, typically with a strong focus on commercial and digital topics underpinned by advanced analytics/artificial intelligence, and consumer-led strategy. He has worked on a variety of topics in retail, including growth strategy, category performance improvement, assortment optimization, pricing and promotions, ecommerce/marketplaces and data and analytics.

Prior to coming to BCG, Khaled worked for Disney Consumer Products in Los Angeles.

AREAS OF EXPERTISE

EDUCATION

  • MBA, London Business School
  • BSc, industrial and systems engineering, University of Southern California

Publications and Videos

The Rise of the B2C Specialty Marketplace | rectangle

The Rise of the B2C Specialty Marketplace

To successfully launch a niche online marketplace related to their standard offering, retailers have to offer an excellent experience for both consumers and third-party sellers.
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How B2B Marketplaces Are Rewriting the Rules of Trade

Specialization and customization are key to creating a successful e-commerce marketplace. B2B procurement is changing quickly, and early movers will reap the rewards.
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The Innovation Edge for Retailers

Innovative retail leaders invest more in creative endeavors and gain higher returns as a result, according to new research from BCG and the World Retail Congress.
Bringing the Benefits of Cultivated Meat to the UK Hero Rectangle

Bringing the Benefits of Cultivated Meat to the UK

The environmental, economic, and health benefits of meat grown from animal cells are clear. Cost and taste parity are on the horizon. What will it take to scale up cultivated meat in the UK?
Win the Town to Win the Future of Retail - rectangle

Win the Town to Win the Future of Retail

It’s no longer as simple as “bigger is better.” Retailers need to build local ecosystems to reach customers where they live and work.
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How the Consumer Industry Can Boost Healthier Eating

Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
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Business Reflections on the Collaboration for Healthier Lives UK Initiative

Stakeholders were brought together across industry, public bodies and civic society in late 2018 to help launch Collaboration for Healthier Lives in the UK, with the ambition to help customers and employees understand, find and choose healthier options, while also ensuring shared business value.

Grocery store carts stacked together outside against an orange wall

The $2.5 Trillion Opportunity for Grocers That Are First to the Future

The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.