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Lauren Wiener is the global lead for Boston Consulting Group's Marketing, Sales & Pricing practice. During her tenure, she founded and launched BCG’s retail media and data monetization business, working with retailers, consumer packaged goods companies, and tech partners to unlock and demystify this emerging channel. She has significant experience driving growth across a wide range of Fortune 100 companies and industries, with particular focus on personalization, agile, ad tech, marketing tech, and digital marketing.

Prior to joining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company focused on using AI, big data, and outcome-based buying models to optimize video advertising effectiveness. Before Tremor, Lauren spent 15 years building advertising- and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia, and MTV Networks. Lauren has successfully sold three digital and media companies: Tremor Video to Taptica International, American Baby to Meredith Corporation, and Seventeen to Hearst Corporation.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • BA, magna cum laude, Yale University

Publications and Videos

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How CMOs Are Shaping Their GenAI Future

According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.
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How Retail Media Can Top the CMO Agenda

Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. But to get there, players must leverage partnerships and insights.

Collaboration Across the C-Suite

CMOs can’t afford to work in a silo. They need buy-in from the rest of the C-suite. Marissa Jarratt, head of marketing and sustainability at 7-Eleven, talks with BCG's Lauren Weiner about the power of collaboration.

How Retail Media Is Reshaping Retail Rectangle

How Retail Media Is Reshaping Retail

BCG partnered with Google to examine how companies of all sizes can position themselves to capture growth opportunities in their retail media business.
Consumers Want Privacy. Marketers Can Deliver.

Consumers Want Privacy. Marketers Can Deliver.

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows.
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The $100 Billion Media Opportunity for Retailers

Retailers can supercharge their personalization efforts and start a virtuous flywheel spinning.
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Three Personalization Imperatives During the Crisis

As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.