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Marcus D. Kroth is a core member of Boston Consulting Group’s Consumer practice and part of the retail and consumer products leadership team for Central Europe. He covers a broad range of topics, including corporate strategy and growth, commercial excellence, and digitization and advanced analytics.

Marcus works with European and global clients in grocery and non-food retailing, consumer electronics, and white goods.

Before joining BCG, Marcus worked for seven years at A.T. Kearney GmbH, graduating as project manager.

AREAS OF EXPERTISE

EDUCATION

  • PhD/ Dr. rer. pol., Karlsruhe Institute of Technology
  • MSc, WHU Otto-Beisheim School of Management and ESCP Europe
  • BSc, WHU Otto-Beisheim School of Management and University of Maryland

Publications and Videos

Retail Endgame | Hero

Retail Endgame: How First-Party Data Changes the Power Balance in Negotiations Between Retailers and CPGs

This report delves into how retailers, by leveraging first-party data collected from customer interactions, are revolutionizing their operations and gaining a competitive edge.