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Mark Kistulinec is a member of the Marketing, Sales & Pricing and the Operations practices at The Boston Consulting Group and a founding member of the firm’s Atlanta office. He is a long-standing member of the leadership team for BCG’s North America region.

Since joining BCG in 1992, Mark has acquired deep expertise across a range of industries, advising clients on revenue enhancement and operational improvement. He has generated substantial value for his clients with customer-oriented strategies, programmatic execution, and change. Mark has extensive experience in large-scale programs, client enablement, and capability development.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • BA, economics, high honors, University of Virginia

Publications and Videos

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Profiting from Personalization

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
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Improving Engagement and Performance in Digital Advertising

Advertisers that use advanced targeting techniques reach an engaged audience in ways that increase relevance and enhance the consumer experience.
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To Spend or Not to Spend

Consumer companies can improve the effectiveness of their A&P spending by more aggressively differentiating investment levels by brand, market segment, and country.