Martin Barthel is a member of BCG X, Boston Consulting Group’s tech build and design business unit. He leads the growth, ventures, and design teams in Paris with a mission to invent, build, and scale digital-centric businesses, products, and services.

Martin is also a core member of CX for Growth, a BCG X domain dedicated to creating world-class end-to-end customer journeys to boost top-line growth. In addition, he is a core member of BCG's Consumer, and Marketing, Sales & Pricing practices and leads the fashion and luxury team within BCG X in Europe.

Martin brings more than 20 years of experience in building and scaling consumer-centric business models, both in high-tech and luxury goods companies. He has worked across Europe (Germany, UK, France) and in the US (Silicon Valley).

Martin rejoined BCG in June 2022, after having worked as a project leader for BCG more than 15 years ago. In the interim, he worked in senior management positions at eBay in Europe. At Facebook-Meta, he was the global strategy lead for Facebook's ecommerce and retail advertising business, and he led Facebook-Meta’s commerce activities in the US. He was an advisor to German Accelerator Tech in the Silicon Valley, and just prior to rejoining BCG, he held the position of Vice President of Global Digital Business at Gucci.