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Masao Ukon leads Boston Consulting Group’s work in Automotive in Western Europe and South America.

Masao has extensive experience working with clients in the airline, automotive and mobility, manufacturing, and other industrial sectors across topics including strategy, digital and analytics, marketing and sales, mergers and acquisitions, and corporate finance. He also has significant experience helping companies address issues related to large-scale transformations, turnaround, productivity, and operations.

Prior to joining the firm, Masao worked for General Motors, where he held positions in project engineering and product development.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Wharton School, University of Pennsylvania
  • BS, Mechanical Engineering, Escola Politécnica da Universidade de São Paulo

Publications and Videos

Leadership and Innovation for a Resilient Future

Masao Ukon, managing director and senior partner at BCG, interviews Dan Ioschpe, chair of B20 Brazil. They discuss the B20’s role in advancing climate action, focusing on a fair net zero transition, and the importance of enhancing global supply chain resilience. Dan also shares advice for future B20 editions, emphasizing the need to continue building on the successes of past initiatives.

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Avançando Nos Caminhos da Descarbonização Automotiva No Brasil

A parceria entre a Anfavea e o BCG resultou em um estudo que desenvolve visões estratégicas sobre a descarbonização do setor automotivo brasileiro.
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Pesquisa Sobre Processo De Eletrificação da Cadeia De Suprimentos Automotiva Brasileira

Pesquisa em conjunto com ANFAVEA e Sindipeças analisa eletrificação na cadeia automotiva brasileira, descrevendo perfil, método, resultados e implicações para fornecedores.
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Survey on the Electrification Process of Brazilian Automotive Supply Base

In partnership with ANFAVEA and Sindipeças, the survey explores electric vehicle integration in the Brazilian automotive sector, detailing impacts on suppliers and outcomes.
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As Automakers Transform, So Must Suppliers

As electric vehicles come to dominate the global car market, profitable growth for the industry’s suppliers will depend on refocusing their parts portfolios.

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O caminho da descarbonização do setor automotivo no Brasil

Neste estudo, Masao Ukon analisa o contexto das mudanças climáticas e do Acordo de Paris, e como atingir as ambiciosas metas de redução de gases de efeito estufa nas próximas décadas impõe um desafio sem precedentes para a indústria automotiva global. A longo prazo, a aplicação de tecnologias de eletrificação, combinada com uma matriz energética limpa, parecem um caminho sem volta para zerar as emissões de veículos.
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The Decarbonization Path for the Auto sector in Brazil

This content presents an analysis about the context of climate change and the Paris Agreement, and how to achieve ambitious targets for reducing greenhouse gases in the next decades set an unprecedented challenge for the global automotive industry. Electrification technologies, combined with a clean energy matrix, seem like a one-way street to zero vehicle emissions.
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Seven Trends That Will Reshape the Airline Industry

Big changes loom for air carriers, including the need for more personalized service and increased sustainability. Here’s how industry leaders should respond.
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The New Reality of Mobility in Brazil

Technological advances and fast connectivity expansion have drastically changed the transportation and mobility context in many countries. These coefficients have also contributed to accelerated behavioral change in consumers processes. Thereby, BCG Brazil has designed and conducted a survey with more than 1,500 people to understand their attitudes and preferences regarding the new possibilities and locomotion dynamics.
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Why Multilatinas Hold the Key to Latin America’s Economic Future

The last decade was a turbulent one for Latin America. But these elite companies still achieved above-average growth. Here are the secrets to the multilatinas’ success.
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Creating Value in Brazil’s No-Growth Environment

Despite Brazil’s economic hardships, opportunities to create value for shareholders can be found. But companies accustomed to easy growth will need to fundamentally recalibrate their approach.
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Brazil’s Next Consumer Frontier: Capturing Growth in the Rising Interior

We project that, by 2020, interior cities will account for nearly half of incremental household consumption, or around $130 billion in added spending. They will be especially important sources of growth in sectors such as financial services, automobiles, and apparel.