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Matt MacKenzie leads Boston Consulting Group’s Consumer practice in Canada, as well as BCG X, BCG’s tech build and design unit. He is a core member of the firm’s Corporate Finance & Strategy and Marketing, Sales & Pricing practices.

Over his 20-year career at BCG, Matt has worked with clients across North America, South America, and Europe. He has extensive expertise in large-scale change, advanced analytics and artificial intelligence, brand strategy, pricing, promotion, and markdown effectiveness.

Prior to joining BCG, Matt worked as a computer engineer with AMD in Toronto.

AREAS OF EXPERTISE

EDUCATION

  • BS, engineering science, University of Toronto

Publications and Videos

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No Longer Niche: Climate-Conscious Purchasing in Canada

The “say-do” gap is a perennial challenge for climate-conscious products. But fresh data from BCG’s Canadian Consumer Survey shows that, for some consumers and products, the gap has closed.
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Les achats respectueux envers le climat ne sont plus une niche, mais une courbe en S au Canada

L'écart « dire-faire » est un défi permanent pour les produits soucieux du climat. Mais de nouvelles données de l'enquête auprès des consommateurs canadiens du BCG montrent que, pour certains consommateurs et produits, l'écart s’est comblé.
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Consumers Are Eager for Normal Life but Remain Cautious Spenders

Two years into the pandemic, Canadians are resuming some everyday activities, but new financial concerns show up in how they continue to economize.
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Les consommateurs sont impatients de retrouver une vie normale, mais demeurent prudents dans leurs dépenses

Deux ans après le début de la pandémie, bien que les Canadiens reprennent certaines de leurs activités quotidiennes, de nouvelles préoccupations financières influencent la façon dont ils économisent.
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The Trillion Dollar Question: How to Survive and Thrive in Canada’s Post-Vaccine Normal?

With the vaccine rollout underway in Canada, the question now is not whether we will get through the crisis, but what Canada will look like afterwards. How do we ensure a prosperous future for Canadians in the post-vaccine normal? That is the trillion dollar question.
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La question à 1 billion de dollars : Comment survivre et prospérer dans la nouvelle réalité canadienne post-vaccin?

Étant donné l’avancement de la campagne de vaccination au Canada, il ne s’agit plus de se demander si le Canada va se sortir de la crise, mais de quoi le pays aura l’air ensuite.

The Holiday Hustle: How Retailers Can Save the Season

The Holiday Hustle: How Retailers Can Save the Season

A second wave of COVID-19, hesitation to take a vaccine, and a new supercycle of thrift? How retailers can build advantage in these uncertain times.
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Les consommateurs Canadiens : l’enjeu le plus crucial

What lies ahead for consumer spending, the engine of Canada’s economic recovery?
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Canadian Consumer: Too Big to Fail

What lies ahead for consumer spending, the engine of Canada’s economic recovery?
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Prosperity@150

To celebrate Canada’s 150th anniversary, BCG takes a look at Canada‘s enormously successful past and bright future. To launch a series of studies advancing a national conversation about Canada’s future we begin with this examination of Canada’s prosperity.
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Will Canadian Retailers Meet Demand as E-Commerce Takes Off?

Billions of dollars of shareholder value are at stake as e-commerce finally takes off in Canada. Right now, the home team is behind the digital curve.