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Melissa Ruseler is a member of Boston Consulting Group’s Technology, Media & Telecommunications practice with a focus on media and information services clients across Europe and the US. She is experienced in growth strategy, corporate development and transaction support, marketing and sales topics and large scale transformations.

Melissa is the global lead for ad sales in media, and the Europe, Middle East, and South America region lead for BCG’s Women@TMT initiative

AREAS OF EXPERTISE

EDUCATION

  • MA, pure mathematics, University of Cambridge
  • Mast, mathematics, University of Edinburgh

Publications and Videos

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The Programmatic Path to Profit for Publishers

As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.