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Nicol Zhou joined BCG's Singapore office as an Associate in 2010, and transferred to New York in 2012. Nic is a core member of the Consumer and Marketing, Sales & Pricing practice areas. He is currently focused on growth-oriented transformations in the consumer sector.

Nic’s client work is concentrated on direct selling in the US and other key markets, including China, India, and Brazil.  He is also an expert in sales and marketing topics in consumer packaged goods. He has recent case experience in the nutrition and beauty categories, as well as in wine, beer, and spirits—including craft spirits; and has also worked in retail, travel and tourism, and pharma and health care.

Within these sectors, Nic has expertise in industry forecasting and benchmarking, long-range strategic planning, vendor negotiations, digital strategy, and sales force effectiveness.

AREAS OF EXPERTISE

EDUCATION

  • BA, magna cum laude, Amherst College

Publications and Videos

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An Innovation Wake-Up Call for CPG Companies

To keep pace with evolving consumer and retailer expectations, companies must quickly adopt three critical practices of industry leaders.
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Breaking Down Funding Barriers for Asian American and Pacific Islander Entrepreneurs

Investors often misperceive—and therefore overlook—an ethnic group that’s a growing economic powerhouse in the US.
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Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
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Saving Hospitality’s Small and Midsize Enterprises

Much more must be done to protect these essential and highly vulnerable businesses if we are to prevent extensive economic and social fallout.
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COMO A INDÚSTRIA DE CPG PODE PROTEGER SUAS REDES DE DISTRIBUIÇÃO NA AMÉRICA LATINA

Lojas de conveniência e bares e restaurantes da América Latina estão sob o risco de encerrar as atividades devido aos impactos da COVID-19, impondo um novo tipo de sofrimento à região. Este artigo traz três medidas que as empresas de bens de consumo podem adotar para ajudar o comércio tradicional.
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Protecting CPGs’ Distribution Networks in Latin America

Thousands of convenience stores, restaurants, and bars will fail during the pandemic. Multinational manufacturers have a chance to contain the damage.
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COVID-19 Threatens to Shutter Latin America’s Small Businesses

Restaurants and traditional-trade stores are an integral part of the region’s economies and will be among its hardest-hit businesses. A coordinated effort by the public and private sectors is needed to sustain them through the crisis and help them rebuild.
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Agile Sweet Spots in CPG

This new way of working can fit into the multidimensional matrix of regions, categories, and channels of consumer packaged goods companies. Here’s how.