Nicole Meissner
Managing Director & Partner
London
Nicole Meissner is a core member of BCG X in London and is the Europe, Middle East, and South America (EMESA) leader for Boston Consulting Group’s Technology, Media & Telecommunications (TMT) practice. She joined BCG in 2019.
Before joining the firm, she served as Chief Digital Officer and global CTO at WPP plc, where she built AI and data-led products for the finance, insurance, automotive, and telecom industries. In her previous work, Nicole developed her entrepreneurial and technology experience.
In addition, she has a long marketing and sales track record having founded and exited five technology companies, including Synchronica a multi-listed mobile messaging company launched with 90 tier1 mobile operators and ten handset manufacturers worldwide.
AREAS OF EXPERTISE
EDUCATION
- Postgraduate degree in Consumer Sales & Service Model, MIT Sloan School of Management
- MA, Constitutional Law, Economics, Politics and Media, Duke University/University of Erlangen
Publications and Videos
Bringing GenAI Use Cases to Life
Telcos have countless applications for GenAI. But to realize its real value, leaders will need to choose which use cases to implement and take them from an idea to proof of concept and then to scale.
Generative AI Will Spark a Marketing Renaissance
The impact of GenAI is still reverberating throughout the marketing world, but BCG's Nicole Meissner is confident that the technology will unleash a new era of creativity.
