Many publishers have turned themselves into digital media companies. But consumer behavior and the industry continue to evolve. Companies need a new action plan.
Education
- MEng, chemical engineering and marketing, Imperial College London
Niki Aryana is a member of The Boston Consulting Group's Technology, Media & Telecommunications practice as well as the firm’s Consumer, Corporate Development, Operations, and Marketing & Sales practices.
Since joining BCG in 1999, he has worked on numerous operational and strategic projects in the television, publishing, and information services industries. He has also worked on engagements in the music industry, covering topics from artist portfolio management to online music distribution and strategy. Niki leads BCG’s television topic worldwide.
Niki has extensive client experience in business transformations and postmerger integrations, and he has helped develop numerous corporate strategies related to growth, e-commerce, product innovation, and customer relationship management.
Before joining BCG, Niki worked for Procter & Gamble as a department head in new-brand development within the fabric-and-home-care-business unit.