Rising customer expectations mean software companies are increasingly “verticalizing” their products, marketing, sales, and ecosystems—adapting them to distinct industry needs and use cases.
Education
- MBA, Haas School of Business, University of California, Berkeley
- PhD, Engineering, University of California, Berkeley
- Bachelor of Technology, Indian Institute of Technology, Guwahati
Nipun Misra is a core member of Boston Consulting Group’s Technology, Media & Telecommunications (TMT) practice with focus on technology. Nipun advises technology, software, and cloud clients globally and is deeply experienced in growth and product strategy, sales and marketing, ecosystems, and go-to-market execution.
Since joining the firm in 2015, Nipun has led major programs to improve business performance through product portfolio improvements, operating model transformation, and organization restructuring. His go-to-market experience includes topics such as salesforce effectiveness, marketing, partner ecosystems, and customer success and services.
His recent client experience includes large-scale go-to-market transformation for a SaaS player, ecosystem strategy for an infrastructure provider, incubation of SaaS business for an enterprise solution provider, and operating model design for a data infrastructure player.
Before joining the firm, Nipun worked in engineering and product at Applied Materials designing and commercializing new products and technology.
