Generative AI presents risks, but the go-to solution—humans reviewing the output—isn’t as straightforward as executives think. Oversight needs to be designed, not delegated.
Education
- MS, with distinction, practical ethics, University of Oxford
- BA, Sociology and Diversity in Law, Colorado State University
- BA, liberal arts and history, Colorado State University
Noah Broestl is an expert in the responsible development and use of generative AI products at Boston Consulting Group. Noah has over a decade of experience in technology development, including data collection, vendor operations, AI model training and evaluation, AI model deployment, and post-launch monitoring. He has in-depth experience in system evaluation, including red-teaming, application benchmarking, and post-launch monitoring.
Noah's experience in ethics and the social sciences informs his approach to projects that cover the journey from value-based principles and thinking through second- and third-order effects of advanced technologies. He is a published author and speaker on AI technologies, their domain-specific considerations, and frameworks for ethical decision-making.
Before joining BCG, Noah spent 13 years at Google, most recently leading safety evaluations for Google's first generative AI application, Bard. Before Google, he was an Intelligence Analyst with the US Air Force. He is a Steering Committee Member of the Green Software Foundation.
