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Pablo Martinez is the Middle East system lead for Boston Consulting Group, and a core member of the firm’s Consumer and Strategy practices, as well as a member of the Marketing, Sales & Pricing practices.

Since joining BCG in 2002, Pablo has worked extensively with travel and tourism clients on projects related to strategy, network development, fleet design, cost optimization, commercial development, and program management office.

His recent client engagements have included defining the strategy for the tourism sector a GCC country, and the strategy design and concept definition for ten new tourism destinations (giga-projects) in Saudi Arabia. He has worked on several projects for a leading European flag carrier, as well as several for a leading European low-cost carrier. 

Before joining BCG, Pablo worked for SENER as a development engineer, creating control systems in collaboration with one of the world’s leading aeronautic engine manufacturers. Before that, he worked as a researcher at the Massachusetts Institute of Technology.

AREAS OF EXPERTISE

EDUCATION


  • MSc, aeronautical engineering, Polytechnic University of Madrid

HONORS AND AWARDS


  • Premio Extraordinario Fin de Carrera, Polytechnic University of Madrid

Publications and Videos

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The SAR 50 Billion E-commerce Opportunity in Saudi Arabia

E-commerce has grown at an unprecedented rate since the COVID-19 pandemic began, a trend that will likely continue once the pandemic is over. The Kingdom of Saudi Arabia is well-positioned to take advantage of this trend by developing a strong domestic e-commerce market and, with the right policies, becoming an e-commerce powerhouse in the GCC region.
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Actions for Destination Marketers to Navigate in a COVID-19 World

This new thought leadership by BCG and Google looks at providing an in-depth view of the current state of the travel industry, how the pandemic has affected consumer attitudes toward travel and tourism, as well as recommendations on the way forward for the industry to recover.
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Travel Distributors Must Deliver a Seamless Customer Experience

By applying lessons from such industries as retail and financial services, travel companies can capitalize when recovery comes.
Optimism in the Gulf States Points to the Region’s Potential - Rectangle

Optimism in the Gulf States Points to the Region’s Potential

Confidence in their financial security is prompting GCC consumers to spend more, a survey shows. This could speed the development of the region’s e-commerce sector.