Companies have a huge growth opportunity in emerging markets, but only if they have the right approach to get their products onto store shelves and into consumers’ hands.
Education
- MBA, India Institute of Management
- BA, St. Xavier’s College, Mumbai
Parul Bajaj leads Boston Consulting Group's Marketing, Sales & Pricing practice in India. She specializes in profitable growth acceleration across the consumer and industrial goods industries, including consumer durables, electricals, fast-moving consumer goods, fashion and luxury, and automotive. She strives to deliver clear, measurable impact on the ground.
Parul has deep expertise in growth and turnaround strategy, product portfolio optimization, brand repositioning, and go-to-market acceleration, among other areas. She has a strong understanding of how digital and analytics can drive business growth, including digitally enabled sales, e-commerce, digital marketing, and change management. She has led several high-impact projects, including a multi-year brand growth transformation for an Indian beauty and personal care company and a profitable growth transformation for a leading consumer appliances firm.
In addition, Parul has driven go-to-market transformations for an Indian automotive company and a consumer electricals company, helping them accelerate market reach and performance. She also shaped a five-year growth strategy for a major food and beverages player in India and conducted M&A and joint venture assessments, along with due diligence, for multiple consumer businesses.
