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Patrick Witschi is a core member of Boston Consulting Group's Pricing Enablement Center as well as the Center for Customer Insights (CCI). He focuses on building deep customer understanding and using the insights he gains to determine offering and pricing strategies that will result in sustainable revenue growth and bottom-line impact. His expertise covers leveraging qualitative and quantitative research techniques, building pricing models based on willingness to pay, and deploying tactical offering and pricing measures based on consumer behavior.

Patrick has gained considerable experience working with clients across a range of industries, including consumer goods, telecommunications, financial services, and transportation.

Before he joined the firm in 2016, Patrick was a director at Bank Julius Baer, responsible for strategic pricing for Asia, and a senior consultant at Simon Kucher Partners, a consultancy specializing in pricing and revenue growth.

AREAS OF EXPERTISE

EDUCATION

  • MA, accounting and finance, University of St.Gallen

Publications and Videos

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A Slow Recovery for Consumer Confidence: Global Consumer Radar Q2 2024

People are worried about the economy in general and about their own financial situations. How does that affect their spending?
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知天命，方可释潜能——挖掘中老年群体的消费潜力

在当今充满挑战的环境下，消费品品牌开始在全球范围内寻找稳定增长的新市场与机会。但与此同时，他们却正在忽视一个“近在眼前”的万亿美元市场：全球年龄在50至70岁之间10亿中老年消费者群体。
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Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.
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Shoppertainment: APAC's Trillion-Dollar Opportunity

Shoppertainment is a USD1 trillion opportunity in APAC. What potential does this entail for brands, and how can brands continue to inspire Shoppertainment growth in the next wave of commerce?
Navigating a Diverse World of Consumer Mindsets and Choice

Navigating a Diverse World of Consumer Mindsets and Choice

Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
Edition 4: How Emerging Market Consumers Are Living with the Pandemic

The Surprising Resilience of Emerging-Market Consumers

Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
Understanding the Global Price-Sensitive Consumer

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
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Building Resilience – COVID-19 Impact and Responses in Urban Areas – Case of Southeast Asia

As the COVID-19 pandemic continues to evolve rapidly, the Japanese International Cooperation Agency and BCG conducted a comprehensive study to understand how the pandemic impacted Southeast Asia along various dimensions.

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Demystifying Global Consumer Choice

A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
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Edition 3: Who Is the Emerging-Market Consumer in the Postpandemic Era?

Six months since our initial consumer sentiment survey, behavioral patterns are starting to take shape.
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Edition 2: COVID-19 and the Emerging-Market Consumer—The Power of Resilience

Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
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Southeast Asian Consumers Are Driving a Digital Payment Revolution

E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.