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Phillip Andersen joined the Boston Consulting Group in 2011, bringing more than a decade of experience in technology company leadership. Phillip is a member of two BCG practice areas: Marketing, Sales & Pricing (MSP) and Technology, Media & Telecommunications (TMT).

Phillip's work with TMT clients has ranged from consumer gaming strategy to enterprise sales operations. He has deep experience in the B2B enterprise IT segment, with a focus on large scale go-to-market transformations to help these companies modernize their capabilities. His recent project experience includes a new channel launch, CEO-led transformation, and market entry strategy.

Prior to joining BCG, Phillip was a principal at Oliver Wyman in their Communications, Media and Technology (CMT) practice, and a leader in their West Coast global technology practice.

AREAS OF EXPERTISE

EDUCATION

  • BA, Economics and Biochemistry, Dartmouth College

Publications and Videos

Unlocking Value in B2B Sales with Generative AI

On Salesforce+ at Dreamforce, BCG’s Phillip Andersen dives into the transformative role of generative AI in B2B sales, offering a framework to drive meaningful change and enhance seller experiences.

Highlights from Dreamforce

BCG’s Bryan Gauch and Phillip Andersen look back at the topics, trends, and conversations that generated the most excitement at Dreamforce 2024.

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A Bold AI Ambition for B2B Marketing, Sales, and Service

A unified strategy for AI transformation can take an organization from deploying the technology in everyday tasks to reshaping critical functions and inventing new experiences.
GenAI and the Path to Profit in B2B Sales

GenAI and the Path to Profit in B2B Sales

By empowering sales teams to sell more effectively, GenAI can enable organizations to reach more customers faster and better. To smooth the way, BCG has devised an approach structured in three horizons.
Digital Sales Market Insights Series

Digital Sales Market Insights

As companies shift to remote work, their inside sales teams can become a critical resource with an expanded role within the organization.
There's No Going Back to the Old B2B Sales Model. That’s a Good Thing.

There’s No Going Back to the Old B2B Sales Model. That’s a Good Thing.

The era of the “road warrior” sales rep is over. Companies can sell far more efficiently through a hybrid of in-person and digital interactions with customers.
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Steering Clear of Seven B2B E-Commerce Pitfalls

After a year of scrambling to transition to online sales, many companies still aren’t managing an effective approach. Here’s what’s tripping them up.
How to Price—and Sell—in a Pandemic

How to Price—and Sell—in a Pandemic

Revenues are down and will likely remain so for the rest of the year. But don’t panic. With a systematic day-to-day tactical response, companies can survive the crisis and thrive in the rebound.
The Digital Path to Business Resilience

The Digital Path to Business Resilience

As companies face increased uncertainty and market volatility, the ability to respond effectively to ambiguity and unpredictability will be a critical advantage.
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Moving Beyond ABM to Account-Based Engagement

To win in B2B markets, companies must expand the scope of account-based marketing to cover hundreds, even thousands, of target customers. The challenge with that kind of ABE is getting marketing, sales, and service to work together. Here’s how ABE leaders are succeeding.
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Leading Sales Through the COVID-19 Crisis

Executives in B2B markets must take four steps to stabilize and increase sales in these turbulent times: respond, reflect, reimagine, and rebound.
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Leading Sales Teams in COVID-19 Crisis

Covid-19 is an unprecedented challenge across society and business. We've with many Sales and Commercial leaders on how to respond.