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Pierre-François Marteau joined the Paris office of Boston Consulting Group in January 2016. He then transferred to the Toronto and New York offices. He was a BCG Henderson Institute Ambassador on the Future of Mobility in 2019. Pierre-François is a member of the Consumer practice at the firm.

Pierre-François is an expert on new mobility and has supported projects on structuring mobility platforms and strategies for multinational car manufacturers, oil and gas majors, infrastructure players, public authorities, transportation providers, and technology companies. Pierre-François also has expertise in the luxury and consumer goods industries, with particular focus on digital transformation and ecommerce.

Prior to joining BCG, Pierre-François interned at Otis Elevator Company in Paris and was a summer intern at the Grameen Bank in Bangladesh.

AREAS OF EXPERTISE

EDUCATION

  • MSc, management, ESSEC Business School (with semesters at the University of California, Irvine and the Melbourne Business School)

Publications and Videos

The Value Game: Pricing Based on Differentiation

First you need a superior product or service, then you have to prove that the extra value you provide is worth the price. BCG's Pierre-Francois Marteau describes the pricing models that can help you win at the value game, and the challenges you might encounter.

Web3 Already Has a Gender Diversity Problem | Rectangle

Web3 Already Has a Gender Diversity Problem

Web3 is transforming how people present themselves online, yet startup founders and investors are overwhelmingly male. Five measures can help build a more inclusive Web3.
What an Accelerating Secondhand Market Means for Fashion Brands and Retailers

What an Accelerating Secondhand Market Means for Fashion Brands and Retailers

Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
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End the Reign of Single-Occupancy Vehicles for Greater Urban Access

How can cities discourage the use of SOVs while expanding access for all residents? Start with the BCG Accessibility Index, which helps guide strategy by mapping mobility patterns across and within cities.
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Solving the Cooperation Paradox in Urban Mobility

To overcome conflicting interests and improve access for all, cities must become the orchestrators of new transportation solutions.