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Prashant Choudhary is a core member of Boston Consulting Group’s Consumer; Technology, Media & Telecommunications; and Global Advantage practices in Asia Pacific. He advises consumer goods and telecommunications clients on strategy, go-to-market (route-to-market model design, digitization, sales and distribution, marketing, pricing, and customer support) within B2B and B2C contexts, as well as consumer insights, and revenue management. He is the firm’s GTM topic leader for Southeast Asia , and currently serves as the learning and development lead for consumer goods.

Prior to joining BCG, Prashant was with Procter & Gamble in Singapore and in India.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD
  • BTech, mechanical engineering, Indian Institute of Technology Bombay

Publications and Videos

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The Next Chapter: Decoding The Future Of FMCG In Southeast Asia

The fast-moving consumer goods (FMCG) landscape in Southeast Asia is undergoing significant transformation, underscored by rapid technological advancements. What do these changes entail for the future of FMCG in the region?
AN Consumer Sentiment Study | Hero

ASEAN Consumer Sentiment Study

What does the ASEAN consumer feel about the economy? How have financial habits and digital preferences changed? Get the insights from UOB’s latest ASEAN Consumer Sentiment Study, conducted in partnership with BCG.