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Rob Sims is a core member of Boston Consulting Group’s Insurance practice, leading the firm’s life insurance and group benefits work. His focus is on disruptive strategies and large-scale change efforts.

In his recent engagements, Rob developed a financial wellness strategy for an employee benefits company, led a digital strategy to increase penetration of voluntary benefits, led multiple efforts to drive effectiveness and efficiency using analytics, and led multiple large-scale performance improvement programs—both top line and cost-focused.

Prior to rejoining BCG in 2017, Rob spent three years as an executive with Sun Life Financial as SVP of Strategy and Market Development for Client Solutions for Canada and SVP of Strategy and Corporate Development for Sun Life globally. He previously worked at BCG from 2000 to 2014.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg Graduate School of Management
  • BSc, accountancy, University of Illinois at Urbana-Champaign

Publications and Videos

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Six Big Opportunities in an Evolving Market

The demand for life insurance is at unprecedented levels and growing. Leaders are already taking action at this pivotal point for the industry.
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What’s Top of Mind for Life Insurers

Executives have ambitious plans to reimagine customer engagement, ways of working, and growth strategies.
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Advisors Still Matter to Life Insurance Customers

They remain a critical source of information and guidance, a survey shows—even with the pandemic having pushed many activities online.
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Committing to Customers in the “New New Normal”

Retail banks that achieve wide-ranging operational excellence and customer-centricity are rewarded with superior financial performance, BCG’s annual Retail-Banking Operational Excellence survey found.
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The “New New Normal” in Retail Banking

In order to thrive in a market environment we call the “new new normal,” retail banks must take bold steps—among them, becoming more customer-centric.
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Operational Excellence in Retail Banking

Institutions surveyed in BCG’s second annual study of operational excellence in retail banking accounted for 420 million customers, 46,000 branches, and $12.5 trillion in assets.
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Operational Excellence in Retail Banking: How to Become an All-Star

Drawing on data from a recent benchmarking survey, BCG explains how retail banks can raise their operational excellence to a superior level.