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Robert Archacki rejoined Boston Consulting Group in 2015. Rob is a core member of the firm's Marketing, Sales & Pricing Practice, and he also brings in-depth industry experience in the Technology, Media & Telecommunications (TMT), Travel & Leisure, and Consumer practices. He is a topic expert in e-commerce, web optimization, and precision digital marketing.

Rob’s consulting experience has centered on marketing effectiveness and digital strategy, including growth strategy, digital transformation, digital globalization, digital marketing, digital/social operations scaling, and online customer analytics. He has over 25 years of management experience, including roles in general management/operations, consulting, and agency leadership.

Before rejoining BCG full-time in 2015, Rob's prior roles included chief strategy officer at The Dialog Group, senior advisor to BCG's TMT practice, vice president/client partner at Razorfish, and executive director at Dell.

AREAS OF EXPERTISE

EDUCATION

  • MBA, The Wharton School, University of Pennsylvania
  • BA, Amherst College

Publications and Videos

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Building Bionic Capabilities for B2B Marketing

Advanced digital and data competencies—combined with human interaction and engagement—are indispensable to creating and scaling the high-quality B2B buying experiences that customers expect.
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Unlocking Value with Location Intelligence

Combining mapping and geospatial data with customer demographics and preferences can help companies optimize pricing, products, and service delivery.
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Moving Beyond ABM to Account-Based Engagement

To win in B2B markets, companies must expand the scope of account-based marketing to cover hundreds, even thousands, of target customers. The challenge with that kind of ABE is getting marketing, sales, and service to work together. Here’s how ABE leaders are succeeding.
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The Next Level of Personalization in Retail

Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.
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Capturing the Offline Impact of Online Marketing in B2B

B2B marketers win when they use offline and online as mutually reinforcing channels. But to do so, they’ll need new techniques and a new way of thinking.
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Building a Better B2B Demand Center

Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.
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Building an Integrated Marketing and Sales Engine for B2B

B2B companies need to transform the way they engage customers, use data and technology, structure their organizations, and acquire new skills.
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Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.
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How Digital Leaders Are Transforming B2B Marketing

B2B marketing leaders are not only rapidly following as their customers move online, but also dramatically transforming their marketing functions into digital- and data-driven machines.