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Robert Xu leads BCG X, Boston Consulting Group's tech build and design unit, in the Middle East. He specializes in machine learning, AI, and GenAI, and has worked with clients in industries including consumer, retail, telecom, and investment funds.

Robert has considerable experience in AI strategy, design, and delivery across the full AI stack: semiconductor, GPU/CPU/ASIC/FPGA, data center, AI platform, and AI app layer. Since joining BCG in 2012, he has led 30 cases worth $100 million each across the US, Europe, Africa, and Asia Pacific.

Robert is fluent in Mandarin and English.

AREAS OF EXPERTISE

EDUCATION

  • BEng, Honors, First Class, electronics and computer engineering, University of York
  • Micro-electronics, Fudan University

Publications and Videos

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Overcoming Retail Complexity with AI-Powered Pricing

Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.
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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Woman with bangs posing against a brown wall looking down

A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.