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Robert Xu is a core member of BCG X, Boston Consulting Group’s tech build and design unit, as well as the firm’s Consumer; Marketing, Sales & Pricing; and Technology Advantage practices. He has global experience launching AI and GenAI solutions to transform leading retail, telco, energy, and private equity clients in all aspects of their core business operations and supply chain. Robert’s approach to these topics combines strategy and change management, AI and GenAI, industrialized solutions, infrastructure, and hardware.

Prior to joining BCG, Robert worked at Procter & Gamble UK for six years, leading iconic consumer brands.

AREAS OF EXPERTISE

EDUCATION

  • BEng, Honors, First Class, electronics and computer engineering, University of York
  • Micro-electronics, Fudan University

Publications and Videos

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Overcoming Retail Complexity with AI-Powered Pricing

Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.
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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Woman with bangs posing against a brown wall looking down

A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.